Business Class - The Next Place to Discover Your Newest Investment Opportunity
Your seat in business class may seem an unlikely place to discover your next investment opportunity, but it could happen to you sometime in the near future. Beginning December 2013, Turkish Airlines – in an effort to promote its country’s tech industry - launched its new ‘Invest on Board’ platform.
Using a concept similar to ABC’s ‘Shark Tank’ – where aspiring entrepreneurs can pitch to a panel of potential investors - the airline’s inflight entertainment system will now stream short two-minute pitch videos from 11 strong start-ups to the in-seat screens of Business-class passengers. Investors will have the opportunity to discover great business possibilities, while sitting comfortably in their airline seat.
The airline is running the program in conjunction with Istanbul-based seed fund eTohum which will collect all start-up applications and select the top 11 for display onboard. The onboard videos will be renewed monthly with new business ideas.
Everyone looks to come out a winner with this unique program. Investors stand to get in on the ground floor of a potential great investment, entrepreneurs get their ideas in front of investors and the airline becomes automatically associated with business and networking and is seen as a brand with innovative ideas, keen to differentiate itself from its competitors.