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Insight Newsletter - December 2014

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Premium Airline Offerings
 
Airlines are continually striving to find ways to not only differentiate themselves from their competitors but to make the travel experience more enjoyable for their passengers, in particular, those who travel in premium cabins.
 
With new, larger aircraft entering the market comes the opportunity to offer a more luxurious journey; co-branding initiatives are occurring as more consumer brands become willing to pay airlines to let their passengers experience their product in a relevant setting; and there has been an increased investment in food and beverage improvements - all indicators of change in the airline industry. What should you know about these changes in service levels?
 
 
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Port Columbus International Airport (CMH)
 
Port Columbus International Airport opened in 1929, on a site selected by Charles Lindbergh. Located six miles outside the city of Columbus, Ohio, the airport offers service to all major hubs within the U.S., with the exceptions of Seattle, San Francisco and Salt Lake City.

The 55-year-old terminal is currently undergoing an $80 million modernization, with work to be completed in 2016. While work on Concourses A and C has been completed, it is ongoing in Concourse B and the main ticket lobby.
 

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San Francisco Airport opens #Coverge Lounge

Airports around the country are constantly working on ideas to improve the passenger experience at their facility. In an effort to do so, some have built fancy new terminals, improved retail and restaurant options or added yoga studios/exercise facilities.

In an effort to create its own identity, San Francisco airport has taken the area’s reputation as a hub for innovation and turned an underused conference room into a useful space, a lounge where creative types can get together and talk. Similar to Hyde Park’s Speakers’ Corner, the #Converge@flySFO lounge gives travelers a place to exchange thoughts on a limitless range of topics, including technology, economy or politics, to name just a few, and collaborate on meaningful ideas in real time.

Travelers can walk in, write their topic of interest on the whiteboard, along with their seat location or description of self and the time that they have to leave to catch their flight. Anyone in the lounge who is interested in meeting, then has a way of connecting. Alternately, meetings can be prearranged using social media. Be sure to include the hashtag #Converge and tagging @flySFO whenever possible. SFO will then share on its social media network.

The hope is that this becomes the go-to place for the tech elite as they travel through SFO. How better to spend time between flights than interacting with some of the brightest minds in the nation and having the opportunity to engage them in discussion?

The lounge is located in the International Terminal near gate G93. It is unmanned and comes complete with free Wi-Fi, tables and chairs, power outlets, a whiteboard and chalkboard.

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ōlloclip 4-in-1 iPhone

It appears that smartphones have taken over as the go-to gadget for everyone’s photography needs. It’s small and portable and, if you’re like most people, you almost always have it on your person. Over the years, although the quality of photos taken on a phone has steadily improved in quality, you were always limited by the restrictions of the lens. If you own an iPhone, that’s no longer the case.

The ōlloclip 4-in-1 iPhone lens is an easy-to-use solution for those looking for the chance to vary their photos with the use of alternate lenses. It’s a quick-connect lens system that clips onto the corner of your iPhone, giving you access to a fisheye lens, a wide-angle lens and two macro-lenses (10x and 15x). There is also a telephoto lens, which is sold separately.

The lenses are made of precision-ground coated glass while the barrels are formed from aircraft-grade anodized aluminum for strength and durability. The entire system fits in your pocket or the palm of your hand and it’s available on the ōlloclip website. The lens kits for iPhones 4 and 5 cost $69.99 and the iPhone 6 system is $79.99. There are also kits available for iPad and the Samsung Galaxy. There’s even an ōlloclip app available on the iTunes store to further assist in taking your phone photography to the next level.

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